CIBC
Currently working at CIBC as a Visual designer as a part of the DDC team (The Digital Direct Campaigns). I create offers for CIBC post-sign on channels: Targeted Online Offer and Mobile Targeted Offer.
Through these channels, we target audiences with exclusive offers post sign-on. Offers can either be pushed (meaning they show up for clients without any prompting) or pulled (as an Exclusive Offers teaser, found in Online Banking).
US Saving Acquisition
Objective
Identify clients who have the ability to open US$ personal account, deposit large US$ balance to US$ personal account (savings account) and provide them with bonus interest
Client Journey & Fulfilment
Client is presented with Exclusive Offer
Learn more CTA would lead to the Targeted Online Offer
Client is then presented with a Digital Cart
application flow when clicked Apply now
